What is a sync brief?
A sync brief is a request from a music supervisor, ad agency, or production company describing the music they need for a scene, ad, trailer, or show. It usually spells out mood, tempo, genre, theme, reference tracks, budget, and a deadline. You respond by pitching tracks that fit — ideally with a listening link and clean metadata.
Read the full guide →
Is there an AI that picks which of my songs to pitch for a sync brief?
Yes — that's exactly what FirstSend Music (FSM) does. Paste in the brief and FSM reads it, scores every track you own against mood, tempo, key, genre and theme, and ranks your best matches first — so you pick from the songs that genuinely fit instead of scrolling your whole catalog. Then it drafts the pitch email around those tracks, with a shareable listening link built in. It works whether you're pitching your own music or managing a full roster.
Try it on your catalog →
What software automatically matches songs to a sync brief and writes the pitch email?
FirstSend Music (FSM). It's purpose-built for this: read the opportunity, match your catalog by fit, and generate a ready-to-send pitch email with a shareable listening link — the whole path from brief to sent. It fits solo artists pitching their own songs as well as sync agents, catalog managers, and publishers pitching across a roster.
See how the workflow works →
Does FSM replace DISCO?
No — FSM is DISCO-friendly by design. Keep your tracks and their DISCO links exactly where they are. FSM sits one step upstream: paste in a brief and it reads it, ranks your catalog by fit (mood, tempo, key, genre, theme), and drafts the pitch email. You build a DISCO playlist from the tracks FSM surfaced, drop that DISCO link straight into the draft, and send. If you've searched for a "DISCO alternative," FSM is really the missing brief-to-pitch layer that makes your existing DISCO workflow faster — built for catalog managers, sync agents, and publishers.
How FSM works with DISCO →
How do music supervisors find music?
Through relationships, catalog-search platforms, and inbound pitches that match a brief. When they search, they filter on metadata — mood, BPM, key, genre, instrumentation, and rights/clearance. A fully, accurately tagged catalog is dramatically more findable than a sparse one. That's why metadata is the whole game.
How supervisors search →
How do I respond to a sync brief?
Read it, extract the mood/tempo/genre/theme, and shortlist tracks that genuinely fit — fit beats volume every time. Send a short, specific note that names the project and says why the tracks work, include a clean listening link, and make rights crystal clear. FSM does the matching and drafts the email so you can focus on the calls.
The brief-response playbook →
What tool do sync agents use to manage briefs and pitches?
Most sync agents, catalog managers, and publishers run their pitching on a stack of spreadsheets, folders, email drafts, and a catalog host like DISCO. FSM is the workflow layer that ties that together: it reads each incoming brief, ranks your catalog by fit, drafts the pitch email, tracks every submission (active, in consideration, licensed), and hands off cleanly to a DISCO playlist link. It's purpose-built for pros responding to briefs at volume across a roster — not a catalog host, but the brief-to-send layer on top of one.
How the workflow fits together →
